Bachelor Bac+ 3 Marketing de l’Immobilier - IES Normandie

Real Estate Marketing

REAL ESTATE MARKETING STRATEGIES

This Bachelor Course in Real Estate Marketing offers training for holders of the general baccalaureate and leads as head of development and commercial steering.

Available in Campus: IES Normandie  

Diploma

BACHELOR BAC + 3

Commercial Development and Sales Manager – Real Estate Marketing Path

Titre RNCP – Level II*

* Title RNCP Level II “responsible for development and commercial steering” issued by the association of the College of Paris registered by Order of July 7, 2017 published in the Official Journal of July 19, 2017, code Nfs 312p.

Admission

Access conditions: Baccalauréat validated

Application: Dossier + individual interview + tests

Majors

Commercial action in Real Estate

Commercial management in Real Estate

Sales monitoring in Real Estate

Sales to large accounts in Real Estate

Objectives

  • Market and environmental analysis
  • Development of a commercial action plan
  • Animation of the sales team
  • Control and monitoring of the activity of the sales team
  • Sales to large account customers

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Mandatory courses and periods of internship.

PROFESSIONAL OPPORTUNITIES

  • Manager or agency collaborator
  • Business Manager
  • Manager of rental properties and / or condominiums
  • Real Estate Negotiator
  • Real estate project manager

programme

PROGRAMME First Year
PROGRAMME Second Year
PROGRAMME Third Year

GENERAL CULTURE MODE
Microeconomics
Management
Introduction Law I (Civil)
Introduction to Sociology
Connaissance of the Contemporary World
General Culture
Economic Context
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
MethodologyIntroduction to sales
Introduction to marketing
Communication Foundations
Quantitative methods
Resulting your company integration
General Accounting

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
Coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

GENERAL CULTURE MODULE
Microeconomics
Management
Introduction Law II (Business Law)
Sociology
Knowledge of the Contemporary World
General culture
International economy
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
Business ethics
Fundamentals of the purchase
Business Finance
Strategic marketing
Introduction to digital marketing
Introduction to budget management
Fundamentals of human relations
data processing

Introduction to geopolitics

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

MANAGEMENT MODULE
Budget management
In-depth comptability
Management Informatics

EDUCATIONAL ACTIVITIES MODULE
Week of theme activities
Personal development through theater
Activity report and business culture
Professional memory

MANAGEMENT AND MARKETING MODULE
Organizational management
intercultural management
Operational marketing plan
Strategic marketing

BUSINESS ENVIRONMENT MODULE
geopolitics
Knowledge of the contemporary world
European Institutions
Contract and Company Law
Business Taxation
Social right
English
Seminar in English

REAL ESTATE MARKETING MODULE
Wealth Management
Real Estate Promotion
Real estate law
Taxation of real estate
Real Estate Project Studies
Real Estate Marketing
urbanisms
Real estate insurance

Why choose IES?

As 350 students this year,

join the IES Normandy!