Bachelor Bac+ 3 Sales and negotiation - IES Normandie

Sales and negotiation

the new commercial strategists

Accessible to holders of the general baccalaureate, this Bachelor leads as head of development and commercial steering.

Available in Campus: IES Normandie

Diploma

BACHELOR BAC + 3

Manager of Development and Commercial Pilotage – Course Commerce Sales Negotiation

Title RNCP – Level II*

*Title RNCP Level II « responsable du développement et du pilotage commercial » delivered by the association of the College of Paris registered by Order of July 7, 2017 published in the Official Journal of July 19, 2017, code Nfs 312p.

Admission

Access conditions: Baccalauréat validated

Application: Dossier + individual interview + tests

Majors

Commercial action

Competitive intelligence

Customer portfolio

Commercial management

Objectives

  • Organize a commercial action
  • Realize the competitive intelligence of the products
  • Participate in the development of the customer portfolio
  • Organize and supervise a commercial service

Support and Status

SUPPORT

  • Classes of 25 students
  • Individual follow-up

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Mandatory courses and periods of internship.

PROFESSIONAL OPPORTUNITIES

  • Product manager assistant
  • Sales
  • Sales manager
  • Product manager
  • Commercial key accounts

programme

PROGRAMME First Year
PROGRAMME Second Year
PROGRAMME Third Year

GENERAL CULTURE MODE
Microeconomics
Management
Introduction Law I (Civil)
Introduction to Sociology
Connaissance of the Contemporary World
General Culture
Economic Context
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
MethodologyIntroduction to sales
Introduction to marketing
Communication Foundations
Quantitative methods
Resulting your company integration
General Accounting

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
Coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

GENERAL CULTURE MODULE
Microeconomics
Management
Introduction Law II (Business Law)
Sociology
Knowledge of the Contemporary World
General culture
International economy
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
Business ethics
Fundamentals of the purchase
Business Finance
Strategic marketing
Introduction to digital marketing
Introduction to budget management
Fundamentals of human relations
data processing

Introduction to geopolitics

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

MANAGEMENT MODULE
Budget management
In-depth compatibility
Management Informatics

PEDAGOGICAL ACTIVITIES MODULE
Week of theme activities
Personal development through theater
Activity report and business culture
Professional memory

MANAGEMENT AND MARKETING MODULE
Organizational management
Intercultural management
Communication Strategy and Interpersonal Communication
Strategic marketing

ENVIRONMENTAL MODULE OF THE COMPANY
Geopolitics
Knowledge of the contemporary world
European Institutions
Contract and Company Law
Business Taxation
Social right
English – Seminar in English

SALES AND NEGOTIATION MODULE
Operational marketing plan
Corporate Communication
Consumer behavior
Business Plan
Sales and customer management
Competition and Marketing Law
E-reputation
Public relations and events

Why choose IES?

As 350 students this year,

join the IES Normandy!