Bachelor Bac+ 3 Spécialisation Tourisme et Hôtellerie - IES Normandie

Tourism and Hotels

IES Business School > Our Programmes > Bachelor > Tourism and Hotels

THE EXPERTS OF TOURISM AND HOSPITALITY

This Bachelor course in Tourism and Hospitality offers training for holders of the equivalent of English A’Levels, US High School Diploma or French Baccalaureat and prepares students for careers in Hotel Management ; Tourism Management ; Tourism Consultant.

Available in Campus: IES Normandie

Programme overview

The degree is divided into 3 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 180 ECTS).

Year 1 and Year 2

Modules include : Micro/Macro Economics ; Management ; Law ; Current Affairs ; English. Plus Sales ; Marketing ; Communication ; Recruitment ; Quantitative Methods ; Selling ; General Accounting ; English Seminar ; Business Ethics ; Purchasing ; Finance ; HRM ; Geopolitics.

Year 3

Applied Modules include : Tourism and Hospitality ; Intercultural Management ; Marketing and Communication Strategy ; Management Techniques ; Geopolitics ; Law ; International Marketing ; PR and Events ; Tourism Marketing ; Product Development ; Innovation ; Management (TOs, Travel Agencies, Hotels ) ; Market Studies ; Business English ; English Seminar ; Personal Development ; Internship and Dissertation.

Please be aware that indicated modules may change from one year to the next.

Diploma

BACHELOR BAC + 3

Development manager and Commercial monitoring – Course Tourism and Hospitality 

Titre RNCP – Level II*

* Operational Management Manager, Level II Certified Title, code nsf 310m, published in the Official Journal of July 19, 2017, issued by FORMATIVES

Admission

Access conditions: Holders of an international diploma equivalent to the French Baccalaureate

Application: Dossier + individual interview + tests

Majors

Commercial Action in Tourism and Hospitality

Commercial Management in Tourism and Hospitality

Sales monitoring in Tourism and Hospitality

Sales to large accounts in Tourism and Hospitality

Objectives

  • To be able to analyse markets and environments
  • To develop a commercial action plan
  • To animate the sales team
  • To control and monitor the sales team
  • To sell to major account customers.

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Mandatory courses and periods of internship.

CARREER OPPORTUNITIES

  • Hotel Management
  • Tourism Management
  • Tourism Consultant

programme

PROGRAMME First Year
PROGRAMME Second Year
PROGRAMME Third Year

GENERAL CULTURE MODE
Microeconomics
Management
Introduction Law I (Civil)
Introduction to Sociology
Connaissance of the Contemporary World
General Culture
Economic Context
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
MethodologyIntroduction to sales
Introduction to marketing
Communication Foundations
Quantitative methods
Resulting your company integration
General Accounting

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
Coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

GENERAL CULTURE MODULE
Microeconomics
Management
Introduction Law II (Business Law)
Sociology
Knowledge of the Contemporary World
General culture
International economy
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
Business ethics
Fundamentals of the purchase
Business Finance
Strategic marketing
Introduction to digital marketing
Introduction to budget management
Fundamentals of human relations
data processing

Introduction to geopolitics

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

MANAGEMENT MODULE
Budget management
In-depth comptability
Management Informatics

PEDAGOGICAL ACTIVITIES MODULE
Week of theme activities
Personal development through theater
Activity report and business culture
Professional memory

MANAGEMENT AND MARKETING MODULE
Organizational management
Intercultural management
Operational marketing plan
Strategic marketing

BUSINESS ENVIRONMENT MODULE
Geopolitics
Knowledge of the contemporary world
European Institutions
Contract and Company Law
Business Taxation
Social right
English
Seminar in English

MODULE TOURISM AND HOTELS
Issues and Prospects for French and World Tourism
Travel Agencies and Tour Operators
Tourism Marketing
Management of tourist sites
Market studies and tourism supply
Montage of tourist products
Management of tourism innovation
Air and Tourism Law
Montage and management of tourist and hotel products

Why choose IES?

As 350 students this year,

join the IES Normandy!

You have a question!

For enquiries and applications