Bachelor Bac+ 3 Web marketing and communication - IES Normandie

Web marketing and communication

Marketing strategists in the digital age

This Bachelor course in Web Marketing and Communications offers training for holders of the equivalent of English A’Levels, US High School Diploma or French Baccalaureat and prepares students for careers in Product Management ; Business Events ; Community Management ; Marketing Management.

Available in Campus: IES Normandie

Programme overview

The degree is divided into 3 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 180 ECTS).

Year 1 and Year 2

Modules include : Micro/Macro Economics ; Management ; Law ; Current Affairs ; English. Plus Sales ; Marketing ; Communication ; Recruitment ; Quantitative Methods ; Selling ; General Accounting ; English Seminar ; Business Ethics ; Purchasing ; Finance ; HRM ; Geopolitics.

Year 3

Applied Modules incluse : Web and Digital Marketing ; Communication Strategy ; Intercultural Management ; Finance Management ; Business English ; Law ; Geopolitics ; Corporate Communication ; Consumer Behaviour ; PR and Events ; Negotiation ; Digital Strategy ; English Seminar ; Personal Development ; Internship and Dissertation.

Please be aware that indicated modules may change from one year to the next.

Diploma

BACHELOR BAC + 3

Manager of Development and Commercial Pilotage

Course Web Marketing and Communication

Title RNCP – Level II*

*Title RNCP Level II « responsable du développement et du pilotage commercial » delivered by the association of the College of Paris registered by Order of July 7, 2017 published in the Official Journal of July 19, 2017, code Nfs 312p.

Admission

Access conditions: Holders of an international diploma equivalent to the French Baccalaureate

Application: Dossier + individual interview + tests

Majors

Marketing plan

Competitive intelligence

Marketing management

Objectives

  • To define the marketing plan of the company.

  • To carry out competitive intelligence of products.

  • To set up the promotional campaign for products.

  • To organise and supervise the marketing department.

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Mandatory courses and periods of internship.

CARREER OPPORTUNITIES

  • Product management
  • Business events
  • Community Management
  • Sales management
  • Marketing management

Programme

PROGRAMME First Year
PROGRAMME Second Year
PROGRAMME Third Year

GENERAL CULTURE MODE
Microeconomics
Management
Introduction Law I (Civil)
Introduction to Sociology
Connaissance of the Contemporary World
General Culture
Economic Context
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
MethodologyIntroduction to sales
Introduction to marketing
Communication Foundations
Quantitative methods
Resulting your company integration
General Accounting

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
Coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

GENERAL CULTURE MODULE
Microeconomics
Management
Introduction Law II (Business Law)
Sociology
Knowledge of the Contemporary World
General culture
International economy
English – Seminar in English

BUSINESS ENVIRONMENT MODULE
Business ethics
Fundamentals of the purchase
Business Finance
Strategic marketing
Introduction to digital marketing
Introduction to budget management
Fundamentals of human relations
data processing

Introduction to geopolitics

EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis

MANAGEMENT MODULE
Budget management
In-depth comptability
Management Informatics

EDUCATIONAL ACTIVITIES MODULE
Week of theme activities
Personal development through theater
Activity report and business culture
Internship and internship report
Associative project

MANAGEMENT AND MARKETING MODULE
Organizational management
Intercultural Managemet
Methodology
Communication strategy

ENVIRONMENTAL BUSINESS MODULE
Geopolitics
Challenges of the contemporary world
Contract and company law
Social right
Business English – Seminar in English
Spanish – German – Chinese option

MARKETING AND COMMUNICATION MODULE
Marketing plan
Communication Corporate – Consumer Behavior
Public Relations and Events
Digital Marketing
Social networks and web
Negotiating
Sociology of management
Define a digital strategy, exploit the Data, integrate
the digital in the B to B approach

Why choose IES?

As 350 students this year,

join the IES Normandy!

You have a question!

For enquiries and applications