Master Bac+ 5 Marketing digital et communication - IES Normandie

Digital marketing and communication

the new marketing and communication strategists

This course opens access to management positions in marketing and communication services.

Available in Campus:  IES Normandie    /   IES Vendée 

Diploma

BAC + 5 Operational Unit Manager – Digital Marketing and Communication Path

Titre RNCP – Level I *

*Titre RNCP Level I : Operational Unit Manager. Certification registered with the RNCP by decree of July 7, 2017 published in the Official Journal of July 19, 2017, issued by the Association for the College of Paris.

Admission

Conditions of access: Bac + 3 validated

Registration: Dossier + individual interview + tests

Majors

Marketing and communication strategy

Marketing and communication plan

Define positioning and mix

Multichannel strategy

Objectives

  • Establish the marketing and communication strategy in accordance with the general strategy of the company
  • Develop the marketing plan both qualitatively and quantitatively
  • Define positioning, communication, image, distribution policy
  • Define the business strategy.

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up
  • Orientation and coaching

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Compulsory internship courses and periods

PROFESSIONAL OPPORTUNITIES

  • Editorial / Internet Project Manager
  • Marketing and Communication Director
  • Business director
  • Community Manager
  • On-line Advertising Manager / Trader Media
  • Brand Manager / Range / Product
  • Event project manager / digital

programme

PROGRAMME First Year
PROGRAMME Second Year

MANAGEMENT MODULE
Accounting
Budget Management / Financial Analysis
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
Strategy and business growth
Law
HRM Fundamentals
English
Seminar in English

INTERNATIONAL ENVIRONMENTAL MODULE
International Development
Intercultural management
International distribution channels

MANAGEMENT AND MARKETING MODULE
project management
Communication policy and strategy
Strategic marketing
Web marketing
Services marketing
Digital Marketing

PEDAGOGICAL ACTIVITIES MODULE
Business Creation Week
coaching
Personal development through theater,
Spanish – German – Chinese option
Preparation for the end of study dissertation

MANAGEMENT MODULE
Financial management
Budget management

ENVIRONMENTAL MODULE OF THE COMPANY
Project and service management
HR process management
France in the world of the 21st century
Management by skills and values
Management of social conflicts
Social right
Legal watch and social news
Corporate Communication
English – Seminar in English

PEDAGOGICAL ACTIVITIES MODULE
Week of theme activities
Option: Spanish – German – Chinese
Activity Report
Professional memory.

COMMUNICATION MARKETING MODULE
Media Planning
Negotiation of contracts
Marketing plan
Computer Science Applied to Marketing (ADOBE) – CMS
Digital Business Pack
Communication plan
E-marketing and digital influence
Corporate Communication

Why choose IES?

As 350 students this year,

join the IES Normandy!