Master Bac+ 5 Marketing digital et communication - IES Normandie

Digital marketing and communication

IES Business School > Our Programmes > Master > Digital marketing and communication

the new marketing and communication strategists

This programme offers advanced learning allowing students to access the positions of Marketing and Communications Director ; Community/Accounts Manager ; Advertising/Brand/Product Manager. This course will enable you to effectively set up the management and direction of the marketing and commercial departments.

Available in Campus:  IES Normandie  

Programme overview

The degree is divided into 2 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 120 ECTS).

Year 1

Modules include : Management Accounting ; Communication Strategy ; Web Marketing ; Digital Marketing ; Management ; Business Fundamentals ; International Development ; Law ;  HRM ; Growth Strategy ; Intercultural Management ; International Distribution ; Brand Management ; Project Management ; Business English ; English Seminar.

Year 2

Modules include : Management ; Marketing Communication ; Media Planning ; Digital Business ; Communication Plan ; E-Marketing ; Contract Negotiation ; Corporate Communication ; Communication Plan ; Intercultural Management ; Business Law ; Product and Service Management ; Business English ; English Seminar ; Internship and Dissertation.

Please be aware that indicated modules may change from one year to the next.

Diploma

BAC + 5 Operational Unit Manager – Digital Marketing and Communication Path

Titre RNCP – Level I *

*Titre RNCP Level I : Operational Unit Manager. Certification registered with the RNCP by decree of July 7, 2017 published in the Official Journal of July 19, 2017, issued by the Association for the College of Paris.

Admission

Conditions of access: Bachelor validated

Registration: Dossier + individual interview + tests

Majors

Marketing and communication strategy

Marketing and communication plan

Define positioning and mix

Multichannel strategy

Objectives

  • To establish the marketing and communication strategy in accordance with the general strategy of the company.

  • To develop the marketing plan, the positioning, the communication, the image and the distribution policy.

  • To define the commercial strategy.

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up
  • Orientation and coaching

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Compulsory internship courses and periods

CARREER OPPORTUNITIES

  • Marketing and Communication Director
  • Community Manager
  • Advertising Manager
  • Brand Manager
  • Product manager

programme

PROGRAMME First Year
PROGRAMME Second Year

MANAGEMENT MODULE
Accounting
Budget Management / Financial Analysis
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
Strategy and business growth
Law
HRM Fundamentals
English
Seminar in English

INTERNATIONAL ENVIRONMENTAL MODULE
International Development
Intercultural management
International distribution channels

MANAGEMENT AND MARKETING MODULE
project management
Communication policy and strategy
Strategic marketing
Web marketing
Services marketing
Digital Marketing

PEDAGOGICAL ACTIVITIES MODULE
Business Creation Week
coaching
Personal development through theater,
Spanish – German – Chinese option
Preparation for the end of study dissertation

MANAGEMENT MODULE
Financial management
Budget management

ENVIRONMENTAL MODULE OF THE COMPANY
Project and service management
HR process management
France in the world of the 21st century
Management by skills and values
Management of social conflicts
Social right
Legal watch and social news
Corporate Communication
English – Seminar in English

PEDAGOGICAL ACTIVITIES MODULE
Week of theme activities
Option: Spanish – German – Chinese
Activity Report
Professional memory.

COMMUNICATION MARKETING MODULE
Media Planning
Negotiation of contracts
Marketing plan
Computer Science Applied to Marketing (ADOBE) – CMS
Digital Business Pack
Communication plan
E-marketing and digital influence
Corporate Communication

Why choose IES?

As 350 students this year,

join the IES Normandy!

You have a question!

For enquiries and applications