Master Bac+ 5 Direction Strategie Commerciale - IES Normandie

Direction and commercial strategy

the new commercial strategists

This course allows access to the positions of business manager, sales manager and sales manager.

Available in Campus: IES Normandie    /   IES Vendée 

Diploma

BAC + 5 Operational Unit Manager – Direction Direction and Business Strategy

RNCP Title – Level I *

* RNCP Title Level I: Operational Unit Manager. Certification registered with the RNCP by decree of July 7, 2017 published in the Official Journal of July 19, 2017, issued by the Association for the College of Paris code NSF 310.

Admission

Conditions of access: Bac + 3 validated

Registration: Dossier + individual interview + test

Majors

Commercial strategy

Commercial management

Commerce international

e-commerce

Objectives

  • Define and implement the business strategy of the company
  • Lead a department and coordinate a team
  • Organize and develop the international commercial activity or a type of sale in e-commerce
  • Federate employees around the business project and objectives

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up
  • Orientation and coaching

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Compulsory internship courses and periods

PROFESSIONAL OPPORTUNITIES

  • Sales manager
  • Business Development Manager
  • Agency Director
  • Business Strategy Manager
  • Commercial director
  • E-commerce director

programme

PROGRAMME First Year
PROGRAMME Second Year

MANAGEMENT MODULE
Accounting
Budget Management / Financial Analysis
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
Strategy and business growth
Law
HRM fundamentals
English
Seminar in English

INTERNATIONAL ENVIRONMENTAL MODULE
International Development
intercultural management
International distribution channels

MANAGEMENT AND MARKETING MODULE
project management
Communication policy and strategy
Strategic marketing
Web marketing
Services marketing
Digital Marketing

PEDAGOGICAL ACTIVITIES MODULE
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Preparation for the end of study dissertation

MANAGEMENT MODULE
Production management
Lean Management
Financial management
Budget management
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
France in the world of the 21st century
Project and service management
intercultural management
General policy of the company
English / Seminar in English

MANAGEMENT MODULE AND COMMERCIAL STRATEGY
Strategic marketing
Marketing of innovation
Challenges of a connected business strategy
Management Team Management
Commercial strategy
Performance Indicators of Change
Digital marketing and participative marketing
Sector Marketing: Culture, Tourism, Social

EDUCATIONAL ACTIVITIES MODULE
Week of theme activities
Option: Spanish – German – Chinese
Activity Report
Professional memory

Why choose IES?

As 350 students this year,

join the IES Normandy!