Master Bac+ 5 Direction Strategie Commerciale - IES Normandie

Direction and commercial strategy

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the new commercial strategists

This course offers advanced learning to enable students to access the positions of Sales Manager ; Commercial Strategy Manager ; Commercial Director. This training will allow you to put into place the commercial management and direction of the company.

Available in Campus: IES Normandie  

Programme overview

The degree is divided into 2 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 120 ECTS).

Year 1

Modules include : Management Accounting ; Business Environment ; Growth Strategy ; Law ; International Commerce Techniques ; Communication Strategy ; Brand Management ; Web Marketing ; HRM ; Geopolitics ; Distribution Channels ; Intercultural Management ; Business English ; English Seminar.

Year 2

Modules include : Commercial Management ; Commercial Strategy ; Negotiation ; Business Law ; Innovation Marketing ; Marketing Plan ; Digital Business ; HR ; Geopolitics ; Corporate Communication ; Marketing Plan ; Contract Negotiation ; Key Performance Indicators ; Team Management ; Company Environment ; Business English ; English Seminar ; Internship and Dissertation.

Please be aware that indicated modules may change from one year to the next.

Diploma

BAC + 5 Operational Unit Manager – Direction Direction and Business Strategy

RNCP Title – Level I *

* RNCP Title Level I: Operational Unit Manager. Certification registered with the RNCP by decree of July 7, 2017 published in the Official Journal of July 19, 2017, issued by the Association for the College of Paris code NSF 310.

Admission

Conditions of access: Bachelor validated

Registration: Dossier + individual interview + test

Majors

Commercial strategy

Commercial management

Commerce international

e-commerce

Objectives

  • To define and implement the business strategy of the company according to strategic objectives

  • To manage a department and coordinate a team

  • To organise and develop the international commercial activity

  • To federate employees around the business plan and objectives

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up
  • Orientation and coaching

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Compulsory internship courses and periods

CARREER OPPORTUNITIES

  • Sales management
  • Commercial strategy management
  • Commercial Director
  • International Development Management

programme

PROGRAMME First Year
PROGRAMME Second Year

MANAGEMENT MODULE
Accounting
Budget Management / Financial Analysis
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
Strategy and business growth
Law
HRM fundamentals
English
Seminar in English

INTERNATIONAL ENVIRONMENTAL MODULE
International Development
intercultural management
International distribution channels

MANAGEMENT AND MARKETING MODULE
project management
Communication policy and strategy
Strategic marketing
Web marketing
Services marketing
Digital Marketing

PEDAGOGICAL ACTIVITIES MODULE
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Preparation for the end of study dissertation

MANAGEMENT MODULE
Production management
Lean Management
Financial management
Budget management
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
France in the world of the 21st century
Project and service management
intercultural management
General policy of the company
English / Seminar in English

MANAGEMENT MODULE AND COMMERCIAL STRATEGY
Strategic marketing
Marketing of innovation
Challenges of a connected business strategy
Management Team Management
Commercial strategy
Performance Indicators of Change
Digital marketing and participative marketing
Sector Marketing: Culture, Tourism, Social

EDUCATIONAL ACTIVITIES MODULE
Week of theme activities
Option: Spanish – German – Chinese
Activity Report
Professional memory

Why choose IES?

As 350 students this year,

join the IES Normandy!

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