Master Bac+ 5 Direction Strategie Entreprise - IES Normandie

Management and business strategy

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new business strategists

This course offers advanced learning allowing students to access the positions of Profit Centre Manager ; Business Unit Director ; Entrepreneur. This training will allow you to effectively put into place the management and direction of different departments in a company.

Available in Campus: IES Normandie  

Programme overview

The degree is divided into 2 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 120 ECTS).

Year 1

Modules include : Management Accounting ; HRM ; International Development ; Communication Strategy ; Growth Strategy ; Strategic Marketing ; Law ; Intercultural Management ; Web Marketing ; Service Marketing ; Digital Marketing ; Distribution Channels ; Business English ; English Seminar.

Year 2

Modules include : Performance Management ; Company Strategy ; Accounting ; Product and Service Management ; Contract Negotiation ; Strategic HRM ; Corporate Culture ; Communication Plan ; Supply Chain Management ; Corporate Communication ;  Business English ; English Seminar ; Internship and Dissertation.

Please be aware that indicated modules may change from one year to the next.

Diploma

BAC + 5 Operational Unit Manager – Management and Strategy Direction

Titre RNCP – Level I *

*Titre RNCP Level I : Operational Unit Manager. Certification registered with the RNCP by decree of July 7, 2017 published in the Official Journal of July 19, 2017, issued by the Association for the College of Paris code NSF 310.

Admission

Conditions of access: Bachelor validated

Registration: Dossier + individual interview + tests

Majors

Strategic steering

Business project

Prospective watch

Partnerships

Objectives

  • To develop and implement strategic objectives in line with the company’s overall strategy

  • To federate employees around the business plan and company objectives

  • To perform sectorial analysis and competitive intelligence

  • To build internal and external partnerships

SUPPORT AND STATUS

SUPPORT

  • Classes of 25 students
  • Individual follow-up
  • Orientation and coaching

TRAINING STATUS

Contract of professionalisation – alternation:

1 week of classes and 3 weeks in a company

Initial training – Student:

Compulsory internship courses and periods

 

CARREER OPPORTUNITIES

  • Profit Centre Management
  • Business Unit Director
  • Entrepreneurship

programme

PROGRAMME First Year
PROGRAMME Second Year

MANAGEMENT MODULE
Accounting
Budget management/Financial analysis
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
Geopolitics
Strategy and business growth
Law
HRM fundamentals
English
Seminar in English

INTERNATIONAL ENVIRONMENTAL MODULE
International Development
Intercultural management
International distribution channels

MANAGEMENT AND MARKETING MODULE
Project management
Communication policy and strategy
Strategic marketing
Web marketing
Services marketing
Digital Marketing

PEDAGOGICAL ACTIVITIES MODULE
Business Creation Week
Coaching
Personal development through theater
Option: Spanish – German – Chinese
Preparation for the end of study dissertation

MANAGEMENT MODULE
Production management
Lean Management
Financial management
Budget management
Audit and management control

ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
France in the world of the 21st century
Project and service management
intercultural management
General policy of the company
English / Seminar in English

BUSINESS MANAGEMENT MODULE
Corporate governance
Negotiation of contracts
Strategic analysis of a company’s services
Communication plan
Strategic HR
Corporate culture
Supply Chain Management
Corporate Communication
Management of entrepreneurial finance
Business Creation Strategy

EDUCATIONAL ACTIVITIES MODULE
Week of theme activities
Option: Spanish – German – Chinese
Activity Report
Professional memory

Why choose IES?

As 350 students this year,

join the IES Normandy!

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