International commerce

IES Business School > Our Programmes > Bachelor > International commerce

Global business developers

This Bachelor course in International Commerce offers training for holders of the equivalent of English A’Levels, US High School Diploma or French Baccalaureat and prepares students for careers in International Export Sales ; Export Product Management ; Import/Export Management.

Our philosophy

IES Business School draws its strength from its teaching methods. In our top management school, excellence goes hand in hand with benevolence. The courses, with small classes of 25 people maximum, are taught by internationally renowned teachers. Each student benefits from individualised follow-up, with a tutor, a digital booklet for academic and professional project follow-up. Capacity building, via theatre workshops and public speaking classes in particular, and skills development are implemented, as well as work on managerial values. In our school, the student is at the centre. This is our pride. 

The course

This course trains managers and strategists in the international trade sector. It is RNCP level 6. The International Trade Baccalaureate offers a three-year course for holders of a baccalaureate diploma. During the three years, the IES provides individual support to students in small classes, with academic support, exchanges with specialists and teachers and complete guidance in their orientation and professional project. The digital booklet of orientation and professional project traces all the follow-up actions. IES prepares future assistant managers and managers in communication techniques. Each year, students take courses in public speaking, theatre and expression, because a manager must know how to communicate with his or her colleagues.

The specialisations in International Business include the following skills

– International marketing 

– International risk management

– International trade techniques and customs law 

– E-commerce

– Key account management

In addition to the specialisations in International Trade, students receive solid management skills in order to be able to

– Develop a client portfolio

– Analyse their market and participate in the company’s commercial strategy

– Manage commercial performance

– Manage financial and material resources

– Manage the sales team

Majors

International trade action

International distribution channels

International Sales Management

Objectives

  • To build and organise international commerce operations and actions

  • To establish distribution channels and identify different international regulations

  • To supervise one or more departments in a company

  • To develop the international commercial strategy of a company

CARREER OPPORTUNITIES

  • International Export Sales
  • Export Product Management
  • Import/Export Management
  • International Sales and Product Management
  • Marketing Management

programme

PROGRAMME First Year
PROGRAMME Second Year
PROGRAMME Third Year

MODULE 1 : DEEPENING YOUR GENERAL KNOWLEDGE I

  • Philosophy and understanding of the human being

  • Mastering the French language

  • Contemporary World Issues: History and Economics of the

    second half of the 20th century

  • General Culture and Literature

  • LV1 – Basic English for Business

  • LV2 (Spanish, English in depth, German, Russian, Chinese)

  • Methodology: Learning to learn

  • Media and Politics in the US

  • History and aesthetics of cinema

  • Political economy

    MODULE 2 : PRINCIPLES OF MANAGEMENT I

  • Sales fundamentals

  • Marketing fundamentals

  • Fundamentals of Communication

  • Quantitative methods applied to management

  • Human Resources Fundamentals

  • Basics of General Accounting

  • Management fundamentals I

  • Applied computing

  • Legal and judicial institutions

  • Introduction to Sociology

  • Learning to write an internship report

    MODULE 3 : PREPARING TO WORK IN A COMPANY

  • Reflect on your career plan

  • Propose an associative project (BDE, BDS)

  • Public speaking (public speaking, theatre, eloquence competi- tions)
    • Trade conferences
    • Improving your CV
    • First course

MODULE 1 : DEEPENING YOUR GENERAL KNOWLEDGE II

• Microeconomics
• Macroeconomics
• Creative Writing Workshop
• Contemporary World Issues: Contemporary Globalization• General Culture and Art
• Globalization of the Economy
• Understanding the Current Economic Context
• Methodology: Learning to Work
• LV1 – Personal Branding
• LV2 (Spanish, English, German, Russian, Chinese)
• Deciphering the Media

MODULE 2 : PRINCIPLES OF MANAGEMENT II

• Fundamentals of purchasing
• First elements of management
• A good use of social networks
• Main human resources tools
• Fundamentals of management II
• Business ethics
• Successfully integrating into a company
• Applied
• computer science II
• Fundamentals of crisis communication
• Contract law
• Sociology in business
• Fundamentals of intercultural management

MODULE 3 : PREPARING TO WORK IN A COMPANY

• Improve your professional project
• Propose an association project (BDE, BDS)
• Public speaking (public speaking, theatre, eloquence competition)• Career conferences
• Improve your CV
• Second internship
• Learn to write an internship report

BLOCK 1 : ANALYSE YOUR MARKET AND PARTICIPATE IN THE COMMERCIAL STRATEGY
  • Market research and analysis

  • Economic and business philosophy

  • Strategic marketing

  • Commercial relations law

  • International marketing

  • International risk management

  • English – Market Analysis

  • Skills report

  • Tools for professional integration: career conferences, workshops

    CV

    BLOCK 2 : DEVELOPING A CLIENT PORTFOLIO

  • Specifications of a PAC-M

  • Community management

  • Analysis of customer – commercial data

  • Management tools: CRM, commercial databases, Excel, IS

  • Development of the client portfolio

  • International trade techniques and customs law

  • e-commerce

  • English – Customer portfolio

  • Skills report

  • Tools for professional integration: Successfully integrating into

    business, Becoming a combat manager

BLOCK 3 : MANAGING COMMERCIAL PERFORMANCE

• Operational marketing
• Digital marketing – social media
• Performance management and commercial actions
• Management control of commercial and marketing activities• Budgeting for the CAP-M
• Commercial techniques, International trade
• Commercial and sponsorship
• English – Business development
• Skills report
• Tools for professional integration: Participation in the communication, research training

BLOCK 4 : MANAGE THE SALES TEAM

• Management of a sales team• HR Development
• Social and labour law
• Quality management

• Intercultural management
• Key account management
• English – Business development
• Skills report
• Tools for professional integration: associative project, follow-up of internship search
• Company project
• Start-up Week
• Speaking in public, Voltaire Project

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