This Bachelor course in Tourism and Hospitality offers training for holders of the equivalent of English A’Levels, US High School Diploma or French Baccalaureat and prepares students for careers in Hotel Management ; Tourism Management ; Tourism Consultant.
Available in Campus: IES Normandie 
The degree is divided into 3 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 180 ECTS).
Year 1 and Year 2
Modules include : Micro/Macro Economics ; Management ; Law ; Current Affairs ; English. Plus Sales ; Marketing ; Communication ; Recruitment ; Quantitative Methods ; Selling ; General Accounting ; English Seminar ; Business Ethics ; Purchasing ; Finance ; HRM ; Geopolitics.
Year 3
Applied Modules include : Tourism and Hospitality ; Intercultural Management ; Marketing and Communication Strategy ; Management Techniques ; Geopolitics ; Law ; International Marketing ; PR and Events ; Tourism Marketing ; Product Development ; Innovation ; Management (TOs, Travel Agencies, Hotels ) ; Market Studies ; Business English ; English Seminar ; Personal Development ; Internship and Dissertation.
Please be aware that indicated modules may change from one year to the next.
BACHELOR BAC + 3
Development manager and Commercial monitoring – Course Tourism and Hospitality
Titre RNCP – Level II*
* Operational Management Manager, Level II Certified Title, code nsf 310m, published in the Official Journal of July 19, 2017, issued by FORMATIVES
Access conditions: Holders of an international diploma equivalent to the French Baccalaureate
Application: Dossier + individual interview + tests
SUPPORT
TRAINING STATUS
Contract of professionalisation – alternation:
1 week of classes and 3 weeks in a company
Initial training – Student:
Mandatory courses and periods of internship.
GENERAL CULTURE MODE
Microeconomics
Management
Introduction Law I (Civil)
Introduction to Sociology
Connaissance of the Contemporary World
General Culture
Economic Context
English – Seminar in English
BUSINESS ENVIRONMENT MODULE
MethodologyIntroduction to sales
Introduction to marketing
Communication Foundations
Quantitative methods
Resulting your company integration
General Accounting
EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
Coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis
GENERAL CULTURE MODULE
Microeconomics
Management
Introduction Law II (Business Law)
Sociology
Knowledge of the Contemporary World
General culture
International economy
English – Seminar in English
BUSINESS ENVIRONMENT MODULE
Business ethics
Fundamentals of the purchase
Business Finance
Strategic marketing
Introduction to digital marketing
Introduction to budget management
Fundamentals of human relations
data processing
Introduction to geopolitics
EDUCATIONAL ACTIVITIES MODULE (1st and 2nd year)
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Fall seminary
Marketing studies
Internship and Sector Analysis
MANAGEMENT MODULE
Budget management
In-depth comptability
Management Informatics
PEDAGOGICAL ACTIVITIES MODULE
Week of theme activities
Personal development through theater
Activity report and business culture
Professional memory
MANAGEMENT AND MARKETING MODULE
Organizational management
Intercultural management
Operational marketing plan
Strategic marketing
BUSINESS ENVIRONMENT MODULE
Geopolitics
Knowledge of the contemporary world
European Institutions
Contract and Company Law
Business Taxation
Social right
English
Seminar in English
MODULE TOURISM AND HOTELS
Issues and Prospects for French and World Tourism
Travel Agencies and Tour Operators
Tourism Marketing
Management of tourist sites
Market studies and tourism supply
Montage of tourist products
Management of tourism innovation
Air and Tourism Law
Montage and management of tourist and hotel products
As 350 students this year,
join the IES Normandy!