Web marketing and communication

This Bachelor course in Web Marketing and Communications offers training for holders of the equivalent of English A’Levels, US High School Diploma or French Baccalaureat and prepares students for careers in Product Management ; Business Events ; Community Management ; Marketing Management.

IES Business School draws its strength from its teaching methods. In our top management school, excellence goes hand in hand with benevolence. The courses, with small classes of 25 people maximum, are taught by internationally renowned teachers. Each student benefits from individualised follow-up, with a tutor, a digital booklet for academic and professional project follow-up. Capacity building, via theatre workshops and public speaking classes in particular, and skills development are implemented, as well as work on managerial values. In our school, the student is at the centre. This is our pride. 

This course trains managers and strategists in the Web Marketing and Communication sector. It is RNCP level 6 certified. The Bac+3 Web Marketing Communication offers a three-year course for holders of a baccalaureate diploma. During the three years, the IES provides individual support to students in small classes, with academic support, exchanges with specialists and teachers and complete guidance in their orientation and professional project. The digital booklet of orientation and professional project traces all the follow-up actions. IES prepares future assistant managers and managers in communication techniques. Each year, students take courses in public speaking, theatre and expression, because a manager must know how to communicate with his or her colleagues.

The specialisations in Marketing and Digital Communication include the following skills:

– Communication strategies, E-reputation, crisis communication

– Corporate Communication, Press Relations, Media

– Advertising and Brand Content

– Consumer behavioural analysis

– Operational marketing

– Digital marketing – social media

In addition to the specialisations in Marketing and Digital Communication, students receive solid management skills in order to be able to:

– Define the strategic orientations and objectives of the company, activity or unit

– Analyse the company’s environment and markets

– Manage the commercial and marketing development of the company

– Managing financial and material resources

– Managing people and change

• To define the marketing plan of the company.

• To carry out competitive intelligence of products.

• To set up the promotional campaign for products.

• To organise and supervise the marketing department.