Web marketing and communication

Marketing strategists in the digital age

This Bachelor course in Web Marketing and Communications offers training for holders of the equivalent of English A’Levels, US High School Diploma or French Baccalaureat and prepares students for careers in Product Management ; Business Events ; Community Management ; Marketing Management.

Our philosophy

IES Business School draws its strength from its teaching methods. In our top management school, excellence goes hand in hand with benevolence. The courses, with small classes of 25 people maximum, are taught by internationally renowned teachers. Each student benefits from individualised follow-up, with a tutor, a digital booklet for academic and professional project follow-up. Capacity building, via theatre workshops and public speaking classes in particular, and skills development are implemented, as well as work on managerial values. In our school, the student is at the centre. This is our pride. 

The course

This course trains managers and strategists in the Web Marketing and Communication sector. It is RNCP level 6 certified. The Bac+3 Web Marketing Communication offers a three-year course for holders of a baccalaureate diploma. During the three years, the IES provides individual support to students in small classes, with academic support, exchanges with specialists and teachers and complete guidance in their orientation and professional project. The digital booklet of orientation and professional project traces all the follow-up actions. IES prepares future assistant managers and managers in communication techniques. Each year, students take courses in public speaking, theatre and expression, because a manager must know how to communicate with his or her colleagues.

The specialisations in Marketing and Digital Communication include the following skills:

– Communication strategies, E-reputation, crisis communication

– Corporate Communication, Press Relations, Media

– Advertising and Brand Content

– Consumer behavioural analysis

– Operational marketing

– Digital marketing – social media

In addition to the specialisations in Marketing and Digital Communication, students receive solid management skills in order to be able to:

– Define the strategic orientations and objectives of the company, activity or unit

– Analyse the company’s environment and markets

– Manage the commercial and marketing development of the company

– Managing financial and material resources

– Managing people and change

Majors

Marketing plan

Competitive intelligence

Promotional campaign

Marketing management

Objectives

  • To define the marketing plan of the company.

  • To carry out competitive intelligence of products.

  • To set up the promotional campaign for products.

  • To organise and supervise the marketing department.

Career opportunities

  • Product management
  • Business events
  • Community Management
  • Sales management
  • Marketing management

Programme

PROGRAMME First Year
PROGRAMME Second Year
PROGRAMME Third Year

MODULE 1 : DEEPENING YOUR GENERAL KNOWLEDGE I

  • Philosophy and understanding of the human being

  • Mastering the French language

  • Contemporary World Issues: History and Economics of the

    second half of the 20th century

  • General Culture and Literature

  • LV1 – Basic English for Business

  • LV2 (Spanish, English in depth, German, Russian, Chinese)

  • Methodology: Learning to learn

  • Media and Politics in the US

  • History and aesthetics of cinema

  • Political economy

    MODULE 2 : PRINCIPLES OF MANAGEMENT I

  • Sales fundamentals

  • Marketing fundamentals

  • Fundamentals of Communication

  • Quantitative methods applied to management

  • Human Resources Fundamentals

  • Basics of General Accounting

  • Management fundamentals I

  • Applied computing

  • Legal and judicial institutions

  • Introduction to Sociology

  • Learning to write an internship report

    MODULE 3 : PREPARING TO WORK IN A COMPANY

  • Reflect on your career plan

  • Propose an associative project (BDE, BDS)

  • Public speaking (public speaking, theatre, eloquence competi- tions)
    • Trade conferences
    • Improving your CV
    • First course

MODULE 1 : DEEPENING YOUR GENERAL KNOWLEDGE II

• Microeconomics
• Macroeconomics
• Creative Writing Workshop
• Contemporary World Issues: Contemporary Globalization• General Culture and Art
• Globalization of the Economy
• Understanding the Current Economic Context
• Methodology: Learning to Work
• LV1 – Personal Branding
• LV2 (Spanish, English, German, Russian, Chinese)
• Deciphering the Media

MODULE 2 : PRINCIPLES OF MANAGEMENT II

• Fundamentals of purchasing
• First elements of management
• A good use of social networks
• Main human resources tools
• Fundamentals of management II
• Business ethics
• Successfully integrating into a company
• Applied
• computer science II
• Fundamentals of crisis communication
• Contract law
• Sociology in business
• Fundamentals of intercultural management

MODULE 3 : PREPARING TO WORK IN A COMPANY

• Improve your professional project
• Propose an association project (BDE, BDS)
• Public speaking (public speaking, theatre, eloquence competition)• Career conferences
• Improve your CV
• Second internship
• Learn to write an internship repor

BLOCK 1 : ANALYSE YOUR MARKET AND PARTICIPATE IN THE COMMERCIAL STRATEGY
  • Market research and analysis

  • Economic and business philosophy

  • Strategic marketing

  • Commercial relations law

  • Communication strategies, e-reputation, business

    communication crisis

  • Corporate communication, Press relations, Media, Advertising

    and Brand Content

  • English – Market Analysis

  • Skills report

  • Tools for professional integration: career conferences, workshops

    CV

    BLOCK 2 : DEVELOPING A CLIENT PORTFOLIO

  • Specifications of a PAC-M

  • Community management

  • Analysis of customer – commercial data

  • Management tools: CRM, commercial databases, Excel, IS

  • Development of the client portfolio

  • Negotiation

  • Consumer behavioural analysis

  • English – Customer portfolio

  • Skills report

  • Tools for professional integration: Successfully integrating into

    business, Becoming a combat manager

BLOCK 3 : MANAGING COMMERCIAL PERFORMANCE

  • Operational marketing

  • Digital marketing – social media

  • Performance management and commercial actions

  • Management control of commercial and marketing activities

  • Budgeting of the PAC-M

  • Promotional and advertising actions

  • Market research, data analysis

  • English – Business development

  • Skills report

  • Professional integration tools: Participation in the communication,

    research training

    BLOCK 4 : MANAGE THE SALES TEAM

  • Management of a commercial team

  • HR development

  • Social and labour law

  • Quality management

  • Information and knowledge management, Business Intelligence

  • Graphic design: DTP, Adobe Suite, Audiovisual, digital design

  • English – Business development

  • Skills report

  • Professional integration tools: associative project, follow-up of internship search

  • Business project

  • Business creation week

 

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