Digital marketing and communication

IES Business School > Our Programmes > Master > Digital marketing and communication

the new marketing and communication strategists

This programme offers advanced learning allowing students to access the positions of Marketing and Communication Director ; Community/Accounts Manager ; Advertising/Brand/Product Manager. This course will enable you to effectively set up the management and direction of the marketing and commercial departments.

Our philosophy

IES Business School draws its strength from its teaching methods. In our top management school, excellence goes hand in hand with benevolence. The courses, with small classes of 25 people maximum, are taught by internationally renowned teachers. Each student benefits from individualised follow-up, with a tutor, a digital booklet for academic and professional project follow-up. Capacity building, via theatre workshops and public speaking classes in particular, and skills development are implemented, as well as work on managerial values. In our school, the student is at the centre. This is our pride. 

The course

The Master in Marketing and Digital Communication is one of the courses offered at IES Business School. It is a 2-year course and is intended for holders of a minimum of 3 years of higher education. The objective of this course is to train future managers in communication techniques. 

During these two years, students or alternating students will acquire all the necessary knowledge in consumer behaviour, e-marketing and digital influence, customer experience and e-commerce, CMS, etc. Professional opportunities include Marketing and Communication Director, Editorial Project Manager, Digital Project Manager or Event Manager.

For those who prefer the alternating work-study system, the rhythm will be one week in class and three weeks in the company each month*. Internships in companies are planned for students in initial training. In the fifth year, it is possible to study abroad. The diploma obtained is RNCP level 7.

*Extra-EU students can choice the sandwich course only from their second year in France.

Majors

Marketing and communication strategy

Marketing and communication plan

Define positioning and mix

Multichannel strategy

Objectives

  • To establish the marketing and communication strategy in accordance with the general strategy of the company.

  • To develop the marketing plan, the positioning, the communication, the image and the distribution policy.

  • To define the commercial strategy.

CARREER OPPORTUNITIES

  • Marketing and Communication Director
  • Community Manager
  • Advertising Manager
  • Brand Manager
  • Product manager

programme

PROGRAMME First Year
PROGRAMME Second Year

BLOCK 1 : ANALYSE THE BUSINESS ENVIRONMENT AND MARKETS

  • Strategic marketing

  • Business intelligence

  • Market research

  • Business management

  • Strategic action plan

  • Business strategy, innovation strategy

  • Communication strategy

  • English: Business News

  • Competence report, professional thesis and research

    fundamentals

  • Tools for professional integration and successful integration

    into a company

BLOCK 2 : DEFINE THE STRATEGIC ORIENTATIONS AND OBJECTIVES OF THE COMPANY

  • Business Plan

  • Corporate policy and strategy

  • Corporate governance

  • Growth strategy

  • CSR

  • Internal communication

  • Marketing strategy

  • Quality and labels

  • English: Business Strategy

  • Skills report, professional thesis, CV and follow-up of internship

    search

  • Tools for professional integration, becoming a combat manager

BLOCK 3 : MANAGING SALES AND MARKETING DEVELOPMENT

• Marketing campaign
• Commercial strategy
• Innovation marketing
• Commercial contract law
• Commercial negotiation and calls for tender

• Partnership management

• Commercial marketing strategy
• DTP: Adobe suite (Photoshop, Illustrator, Indesign)

• English: Business Development
• Skills report, professional thesis, participation in communication
• Job placement tools, career conferences

VALUATION OF PROFESSIONAL SKILLS

• Business creation week
• Public speaking, Voltaire project

• Company project

BLOCK 4 : MANAGING THE UNIT’S FINANCIAL AND MATERIAL RESOURCES

  • Lean Management

  • Accounting and financial management

  • Financial analysis

  • Purchasing management

  • Supply chain

  • Production management

  • Consumer behaviour

  • Marketing law and INPI

  • E-marketing and digital influence

  • English Resources management

  • Skills report, professional thesis, research fundamentals

  • Tools for professional integration, becoming a manager of

    combat

BLOCK 5 : MANAGING PEOPLE AND ORGANISATIONS

• Organisational management

• HR development
• Team management
• Intercultural management

• Sociology of organisations

• Leadership
• Social and labour law
• Project management

• Establishing a Media Planning
• Digital Business Pack (Mastering digital advertising, Defining a omni-channel strategy)
• Communication plan
• Strategy and general marketing

• English – Team Management

VALUATION OF PROFESSIONAL SKILLS

  • Competence report, professional thesis, fundamentals of research

  • Start-up week

  • Business Game

  • Public speaking, Voltaire project

  • Company project

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