This course offers advanced learning to enable students to access the positions of Sales Manager ; Commercial Strategy Manager ; Commercial Director. This training will allow you to put into place the commercial management and direction of the company.
Available in Campus: IES Normandie 
The degree is divided into 2 years of study and for each academic year, you need to validate modules totalling 60 ECTS (total 120 ECTS).
Year 1
Modules include : Management Accounting ; Business Environment ; Growth Strategy ; Law ; International Commerce Techniques ; Communication Strategy ; Brand Management ; Web Marketing ; HRM ; Geopolitics ; Distribution Channels ; Intercultural Management ; Business English ; English Seminar.
Year 2
Modules include : Commercial Management ; Commercial Strategy ; Negotiation ; Business Law ; Innovation Marketing ; Marketing Plan ; Digital Business ; HR ; Geopolitics ; Corporate Communication ; Marketing Plan ; Contract Negotiation ; Key Performance Indicators ; Team Management ; Company Environment ; Business English ; English Seminar ; Internship and Dissertation.
Please be aware that indicated modules may change from one year to the next.
BAC + 5 Operational Unit Manager – Direction Direction and Business Strategy
RNCP Title – Level I *
* RNCP Title Level I: Operational Unit Manager. Certification registered with the RNCP by decree of July 7, 2017 published in the Official Journal of July 19, 2017, issued by the Association for the College of Paris code NSF 310.
Conditions of access: Bachelor validated
Registration: Dossier + individual interview + test
To define and implement the business strategy of the company according to strategic objectives
To manage a department and coordinate a team
To organise and develop the international commercial activity
To federate employees around the business plan and objectives
SUPPORT
TRAINING STATUS
Contract of professionalisation – alternation:
1 week of classes and 3 weeks in a company
Initial training – Student:
Compulsory internship courses and periods
MANAGEMENT MODULE
Accounting
Budget Management / Financial Analysis
Audit and management control
ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
Strategy and business growth
Law
HRM fundamentals
English
Seminar in English
INTERNATIONAL ENVIRONMENTAL MODULE
International Development
intercultural management
International distribution channels
MANAGEMENT AND MARKETING MODULE
project management
Communication policy and strategy
Strategic marketing
Web marketing
Services marketing
Digital Marketing
PEDAGOGICAL ACTIVITIES MODULE
Business Creation Week
coaching
Personal development through theater
Option: Spanish – German – Chinese
Preparation for the end of study dissertation
MANAGEMENT MODULE
Production management
Lean Management
Financial management
Budget management
Audit and management control
ENVIRONMENTAL MODULE OF THE COMPANY
geopolitics
France in the world of the 21st century
Project and service management
intercultural management
General policy of the company
English / Seminar in English
MANAGEMENT MODULE AND COMMERCIAL STRATEGY
Strategic marketing
Marketing of innovation
Challenges of a connected business strategy
Management Team Management
Commercial strategy
Performance Indicators of Change
Digital marketing and participative marketing
Sector Marketing: Culture, Tourism, Social
EDUCATIONAL ACTIVITIES MODULE
Week of theme activities
Option: Spanish – German – Chinese
Activity Report
Professional memory
As 350 students this year,
join the IES Normandy!