Direction and commercial strategy

IES Business School > Our Programmes > Master > Direction and commercial strategy

the new commercial strategists

This course offers advanced learning to enable students to access the positions of Sales Manager ; Commercial Strategy Manager ; Commercial Director. This training will allow you to put into place the commercial management and direction of the company.

Our philosophy

IES Business School draws its strength from its teaching methods. In our top management school, excellence goes hand in hand with benevolence. The courses, with small classes of 25 people maximum, are taught by internationally renowned teachers. Each student benefits from individualised follow-up, with a tutor, a digital booklet for academic and professional project follow-up. Capacity building, via theatre workshops and public speaking classes in particular, and skills development are implemented, as well as work on managerial values. In our school, the student is at the centre. This is our pride. 

The course

At IES Business School, you can enter the Master in Management and Commercial Strategy. This is a 2-year course of study open to holders of a minimum of three years of higher education. It gives access to positions in company management, sales management and sales manager. 

During these two years, students or alternating students will be trained with the aim of acquiring skills in areas such as project management, commercial marketing strategy, cross-channel marketing, team management and international commercial law. Career opportunities include Sales Director, Business Development Manager and Branch Manager. 

This course can be taken on a sandwich course, with one week of classes and three weeks in the company each month*. For initial students, compulsory work placements are provided. In addition, at IES, international study periods are possible. The diploma obtained is RNCP level 7.

*Extra-EU students can choice the sandwich course only from their second year in France.

Majors

Commercial strategy

Commercial management

Commerce international

E-commerce

Objectives

  • To define and implement the business strategy of the company according to strategic objectives

  • To manage a department and coordinate a team

  • To organise and develop the international commercial activity

  • To federate employees around the business plan and objectives

CARREER OPPORTUNITIES

  • Sales management
  • Commercial strategy management
  • Commercial Director
  • International Development Management

programme

PROGRAMME First Year
PROGRAMME Second Year

BLOCK 1 : ANALYSE THE BUSINESS ENVIRONMENT AND MARKETS

  • Business economics

  • Strategic marketing

  • Business intelligence

  • Market research

  • Business management

  • Strategic action plan

  • Project management

  • Cross-channel marketing

  • English: Business News

  • Competence report, professional thesis and research

    fundamentals

  • Tools for professional integration and successful integration

    in business

BLOCK 2 : DEFINE THE STRATEGIC ORIENTATIONS AND OBJECTIVES OF THE COMPANY 

  • Business Plan

  • Corporate policy and strategy

  • Corporate governance

  • Growth strategy

  • CSR

  • Internal communication

  • Team management

  • International trade law

  • English: Business Strategy

  • Skills report, professional thesis, CV and follow-up of internship

    search

  • Tools for professional integration, becoming a combat manager

BLOCK 3 : MANAGING SALES AND MARKETING DEVELOPMENT

• Marketing campaign
• Commercial strategy
• Innovation marketing
• Commercial contract law
• Commercial negotiation and calls for tender • Partnership management

• Commercial marketing strategies
• Direct marketing and promotion
• English: Business Development
• Skills report, professional thesis, Participation in communication
• Job placement tools, career conferences

• Valuation of professional skills

VALUATION OF PROFESSIONAL SKILLS

• Business creation week
• Public speaking, Voltaire project

• Company project

BLOCK 4 : MANAGING THE UNIT’S FINANCIAL AND MATERIAL RESOURCES

  • Lean Management

  • Accounting and financial management

  • Financial analysis

  • Purchasing management

  • Supply chain

  • Production management

  • Team management

  • Contract law, company law

  • Financing engineering and business plan

  • English Resources management

  • Skills report, professional thesis, research fundamentals

  • Tools for professional integration, becoming a manager of

    combat

BLOCK 5 : MANAGING PEOPLE AND ORGANISATIONS

  • Organisational management

  • HR development

  • Team management

  • Intercultural management

  • Sociology of organisations

  • Leadership

  • Social and labour law

  • Project management

  • Team Management

  • Knowledge Management

  • Strategic Recruitment

  • Change and Innovation Management

  • English – Team Management

VALUATION OF PROFESSIONAL SKILLS

  • Competence report, professional thesis, fundamentals of research

  • Start-up week

  • Business Game

  • Public speaking, Voltaire project

  • Company project

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