BBA Full Program
(Bachelor of Business Administration)

An American Business Degree in Management at IES Normandie and Northwood University

Designed for students who wish to develop strong skills in business, leadership and management within an international academic environment, this programme offers a complete pathway leading to the Bachelor of Business Administration (BBA) awarded by Northwood University and delivered at IES Normandie.

The Management major prepares students to understand how organisations operate, lead teams and contribute to strategic decision-making in an ever-changing global business environment.

Through a progressive curriculum combining business fundamentals, specialised management courses and professional learning experiences, students develop the knowledge and skills required to lead, communicate, analyse and make informed business decisions.

Key features

Study mode : Full-time
Duration : 4 years
Campus : Rouen
Intake : September 2026
Language of Teaching : English
Degree Awarded : Bachelor of Business Administration (BBA)
Awarding Institution : Northwood University (Midland, Michigan, USA)
International and career-oriented learning environment
Suitable for students planning progression to employment or further postgraduate study

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An International Business Degree in Management

The Bachelor of Business Administration – Management Major provides students with a comprehensive understanding of modern management within an international and multicultural environment.

Taught entirely in English, the programme offers a well-rounded education in business management, leadership, professional communication, human resources, strategic management and organisational development.

Throughout the programme, students develop the ability to work in international environments, manage projects, coordinate teams and support organisational growth.

A Partnership with Northwood University

This programme is delivered at IES Normandie in partnership with Northwood University, a recognised American university located in Midland, Michigan.

Students follow an American curriculum while benefiting from the personalised support and professional learning environment offered by IES Normandie.

This partnership combines academic excellence, international exposure and professional development to prepare future managers capable of succeeding in a global business environment.

Programme structure

Year 1

The first year introduces students to the fundamentals of business and management. Courses are designed to develop the academic, analytical and professional skills required to succeed in an international programme taught in English.

Courses

  • Composition I
  • The NU Experience
  • Principles of Management
  • Philosophy of American Life & Business
  • Finite Math / College Algebra
  • Principles of Microeconomics
  • Composition II
  • Professional Branding & Planning
  • Business Productivity Software
  • Principles of Marketing

Year 2

The second year builds on the knowledge acquired during the first year and provides students with a broader understanding of business functions and organisational performance.

Courses

  • Fundamentals of Financial Accounting
  • Principles of Macroeconomics
  • Emerging Leaders
  • Foundations of the Modern World I
  • Human Resource Management
  • Fundamentals of Managerial Accounting
  • Statistics I
  • Introduction to American Government
  • Speech Communications

Year 3

The third year introduces more advanced and professionally oriented management courses. Students deepen their understanding of management practices while developing the skills required to make informed business decisions and manage organisational performance.

Courses

  • Financial Management
  • Environmental Science
  • Operations Management
  • Business Law I
  • Practice of Management & Leadership
  • Ethics

Year 4

The final year focuses on strategic management and international business. Students develop a global perspective while strengthening their leadership and strategic thinking skills.

Courses

  • International Management
  • Organizational Behavior
  • Management of Information Technologies
  • Economics of Public Policy
  • Strategic Planning

Teaching approach

IES Normandie combines academic study with applied learning. Students benefit from:

Small class groups

Individual support

Theoretical and practical teaching

Business Games and applied projects

Themed conferences and profesional exposure

Tuition fees and deposit

2026/2027 Year 3 Entry fees

Annual tuition fee : €11,950
Registration fee : €100 one-off

For international students admitted to this route, an initial deposit is required in accordance with the offer letter conditions.

Payment conditions

The payment must be made from the personal bank account of the student or that of a first-degree relative.

Once payement has been completed, the student must provide a copy of the bank transfer confirmation so that the institution can issue the official receipt and final acceptance documentation.

You must pay 50% of your tuition fees as a deposit to release your Acceptance Letter. Pay your tuition fees securely through Flywire, the official payment platform used by IES Business School. To make a payment, click the button below. On the Flywire page, select France, search for IES Business School, and then follow the payment.

Flywire allows students to pay from home using available payment methods, which may include bank transfer, card, and e-wallet options depending on the country of payment.

Admissions

Who is this route for ?

This programme is designed for students wishing to study an international business degree taught entirely in English while developing strong skills in management, leadership and business administration.

Typical applicants may include :

  • Students who have completed a relevant diploma, higher diploma, or equivalent post-secondary study
  • students transferring from another business-related programme at a recognized institution
  • International applicants seeking direct entry into the final two years of the Northwood BBA

Admission is subject to academic review and approval by the institution. IES Normandie reserves the right to refuse any application that does not meat its admission requirements or institutional standards.

Entry requirements

Applicants should normally provide :

  • Academic transcript and certificates
  • Passport copy
  • CV or resume, where relevant
  • Proof of English level, where required
  • Any additional documents requested during admissions review

At this programme is taught in English, applicants must demonstrate an appropriate level of English for undergraduate business study. A minimum B2 level is required for international applicants and for students whose first language is not English.

Admissions process

The admissions process may include :

  • Review of academic records
  • Assessment of previous studies 
  • Motivation interview, online or in person
  • Additional testing or academic checks where required

Contact

LOGO IES PNG

International Admissions

IES Normandie – Rouen Campus

Last updated : 29/06/2026