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Application
Contact
  • About IES
    Presentation
    Associative life
  • Education
    Undergraduate
    BBA Finance
    BBA Entrepreneurship
    BBA Marketing Communications
    BBA Operations and Supply Chain
    BA in Business and Management
    BA Top Up in Business and Management
    Graduate
    MBA
    MBA Top Up
    Postgraduate
    Doctor of Business Administration – DBA
  • Campus
    Rouen Campus
  • Admissions
    Application
    Accomodation
    Contact
  • International
    International partners

Program – BBA Marketing Communications

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Year 1
Year 2
Year 3
Year 1

BBA 1 – Marketing Communications

Course   Credits
YEAR 1 FALL SEMESTER
MGT 2300 Principles of Management 3
ACC 2410 Fundamentals of Financial Accounting 3
ENG 1150 Composition I 3
MIS 1500 Business Productivity Software 3
FDN 1110 Student Success Seminar 1
     
YEAR 1 SPRING SEMESTER
ACC 2415 Fundamentals of Managerial Accounting 3
MTH 1100 Finite Math 3
ENG 1200 Composition II 3
FDN 1300 Student Leadership Seminar 1
MTH 2310 Statistics I 3
     
YEAR 1 SUMMER SEMESTER
FIN 1010 Introduction to Finance 3
SPC 2050 Speech 3
PHL 1100 Philosophy of American Life and Business 3
MKT 2080 Principles of Marketing 3
Year 2

BBA 2 – Marketing Communications

Course   Credits
YEAR 2 FALL SEMESTER
ECN 2210 Principles of Microeconomics 3
HIS 2100 Foundations of the Modern World I 3
MTH 3340 Statistics II 3
PSC 2010 Introduction to American Government 3
NSC 2100 Environmental Science 3
     
YEAR 2 SPRING SEMESTER
FIN 3210 Financial Management for Majors 3
ECN 2220 Principles of Macroeconomics 3
LAW 3000 Business Law I 3
PHL 3100 Ethics 3
FDN 2250 Blueprint for Success 1
     
YEAR 2 SUMMER SEMESTER
MGT 4250 Organizational Behavior 3
ECN 4010 Economics of Public Policy 3
MGT 4800 Strategic Planning 3
ELECTIVE PSY/SOC/HUM Elective 3
Year 3

BBA 3 – Marketing Communications

Course   Credits
MARKETING COMMUNICATIONS
CHOICE 3000/4000 level 3
MKC 2100 Introduction to Marketing Communications 3
MKC 2110 Media Economics and Technology 3
MKC 2300 Digital Media Planning 3
MKC 2400 Creative Concepts and Strategy 3
MKC 3200 Current Issues in Global Marketing 3
MKC 3200 Digital, Social and Mobile Marketing 3
MKT 4230 Marketing Research 3
MKT 3050 Customer Behavior 3
MKC 4100 Integrated Marketing 3
CHOICE 3000/4000 level 3
CHOICE Elective 3
CHOICE Elective 3
MKT 3990 Internship 3

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  • About IES
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    • Graduate
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  • Admissions
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