CHOI Byung-Joon

Publications

• (Jung, J., Kim, J., & Choi, B.J. (2025). Restaurant availability and adult obesity in the United States. International Journal of Hospitality Management, 132, 104406.

• CHOI, B.J., & Kim, J. (2025). Context effects on healthy food choice under situational modes of consumer thinking: A case study with poke bowls. Applied Psychology: Health and Well-Being, 17(1), e70010.

• CHOI, B.J. (2024). How thinking style influences online consumers’ responses to compromise-based service attributes. Journal of Marketing Theory and Practice, 1-19.

• CHOI, B.J. (2024). Consumer choice of compromise option and activated styles of thinking: Experimental evidence. Applied Cognitive Psychology, 38(4), e4234.

• CHOI, B.J. (2020). Cultural priming conditions and decision-making on food consumption: Means-end evidence for everyday consumer goods. Journal of Marketing Theory and Practice, 28(4), 403-417.

• CHOI, B.J. (2020). The dynamic influence of culture on variation in consumers’ attachment of value to a product. Journal of Consumer Marketing, 37(5), 533-545.

•  CHOI, B.J. (2017). Les différences interculturelles dans les chaînes moyens-fins des consommateurs : effets du construit de soi et du style de raisonnement. Recherche en Sciences de Gestion, 122(5), 53-76.

• CHOI, B.J. (2016). The influence of cultural thinking style on consumer cognitive complexity underlying wine purchase decisions. Journal of Applied Business Research, 32(4), 1257-1272.

• CHOI, B.J. (2016). Exploring the relationships between consumer self-construal and cognitive structure of means-end associations: A cross-cultural study for wine. International Journal of Business Research, 16(1), 7-22.

Articles en cours

• Influence of thinking style on consumer responses to online service attributes.
• Consumer choice of compromise option and activated styles of thinking: experimental evidence.
• Compromise option in restaurant selection attributes: consumer patronage and willingness to pay.